Single Blog

Loyalty pays off

Adriana’s daily quotes:

Loyalty pays off.

As paid loyalty programs continue to gain popularity, many retailers are asking themselves if they should consider offering one to their customers.

Discounts aren’t just about acquisition; they also keep your current customers engaged and happy with your brand. Offering special pricing is a way to build brand loyalty by creating positive moments of appreciation and value.

The main reason discounts attract customers is the loss aversion principle. Additionally, discounts create a sense of happiness by releasing oxytocin, generate excitement, and make the customer feel smarter because they saved money.

While Amazon pioneered the loyalty model with Prime, many other companies have been rethinking their loyalty programs as well.

What are you thinking?

#adrianabebig
#adrianadailyquotes

Comments (0)

Post a Comment

© Copyright 2024 - BiBig por Adriana Rodríguez