Focus on the absurd!
To generate new ideas a great method it’s to focus on the absurd.
Focusing on the absurd helps us discover new ideas.
What do most people in your field think would be impossible? Is it really that way? Or is it just complicated?
Rephrase the question. Many times we do not find the right solution to the questions we ask because they are inadequately formulated. We need to find the right question and only then can we try to find the answer. Rethinking a new way of asking questions generates new ideas that can make it possible to find the solution.
#adrianabebig
