Prioritize your time when making investment decisions
Being responsible for growing your business is one of the most rewarding and challenging aspects of running any company.
While the company resources are not infinite. That means being able to prioritize your investments is critical.
One thing that will prove valuable when it comes to making these difficult choices is having an agreed-upon strategic growth plan, which will require input from all departments of your organization. Involve the team. Make sure to hear everyone!
A good rule of thumb is that the investment should be on a solution, rather than a specific product. Do not forget that the new investment must create value!
A common mistake made in business is to decide to cut down on the solution just to achieve the immediate goal of keeping costs to a minimum.
Having a robust ROI methodology is key. Look behind the now and evaluate each decision!
#adrianabebig #growth #strategicplanning